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brief:
Blackwood & Shelby make classical razors, a product that has been around for over 200 years. With this in mind, Blackwood & Shelby founders were keen to design a classic logo that highlighted the heritage of the product.
solution:
Using the feather (a symbol long associated with shaving) enabled the brand to convey a sense of heritage while remaining clean and crisp.
Creating multiple logo variations was imperative when working with products like soaps and blades.
SERVICES: Brand Strategy // Branding // Heritage Design // Logo Design
Packaging
Gilpin Marketing created the logo for Blackwood & Shelby, however, all packaging design was completed by Rosie Feltwell, a phenomenal designer that glows with talent. For her information please reach out to us.
I am proud of the way in which heritage meets clean design.
