Brand Strategy // Branding // Heritage Design // Logo Design


Blackwood & Shelby make classical razors, a product that has been around for over 200 years. With this in mind, Blackwood & Shelby founders were keen to design a classic logo that highlighted the heritage of the product.


Using the feather (a symbol long associated with shaving) enabled the brand to convey a sense of heritage while remaining clean and crisp.

Creating multiple logo variations was imperative when working with products like soaps and blades.

SERVICES: Brand Strategy // Branding // Heritage Design // Logo Design


Gilpin Marketing created the logo for Blackwood & Shelby, however, all packaging design was completed by Rosie Feltwell, a phenomenal designer that glows with talent. For her information please reach out to us.

I am proud of the way in which heritage meets clean design.