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BRIGHT SIDE BREWING
Brand Strategy // Branding // Clothing Design // Logo Design // Packaging Design
brief:
Bright Side Brewing Company were searching for a bold beautiful brand that stepped outside of the craft brew noise.
New Hampshire and Vermont are known for their craft breweries, but many of these look the same: rugged hand drawn and character based.
Bright Side were keen to build a brand that cut through the noise and felt classic; Somewhere between ‘Estrella Inedit Damm’ and ‘Heady Topper’.
solution:
Playing with the term ‘Bright Side’ we developed a bold highlighted font that depicts the light and dark side of the lettering.
With the principal of ‘bright side’ steering the brand we focused on a golden color palette that links to soft summer sunlight and the golden amber of beer.
While designing a brand that plays with light and dark we came up with the slogan, “Bright Side, There’s Beer”.
SERVICES: Brand Strategy // Branding // Clothing Design // Logo Design // Packaging Design
ASSETS: Logo Design // Branding // Packaging
Hazers Gunna Haze
Hazy IPA is a well known beer from New England. By mixing a bold font with a distressed script, we have created a hazy brand.
Although the brand is yet to be deployed, we are proud of the brand that we have created.
