New England Celebration Jersey

Clothing Design // Creative Direction // Heritage Design // Logo Design // Sports Marketing

brief:

The New England Free Jacks approached us to create a Jersey that celebrates the history and heritage of the humble hard working new englander.

Must include:
– 6 Stars
– Blue color palette
– Have strong New England Influences
– Tied to New England’s History

solution:

Inspired by the humble and hardworking people of New England and the towns and cities that they call home.

Flannel patterns have been worn by hard working new englanders for generations, and have historical ties to the American revolution and to the men and women that built and continue to build our 6 great states.

The 6 white stars featured on the front and back represent the 6 states of New England and a commemorative logo tags the design as a “Celebration of New England”.

SERVICES: Clothing Design // Creative Direction // Heritage Design // Logo Design // Sports Marketing

ASSETS: Jersey Design, Mock Ups, Pattern Design

The History of New England Flannel

Humble and Hardworking are two of the Free Jacks core values and they directly mirror the people of New England. In order to best represent the towns and the cities across New England, we took inspiration from the clothing that was worn to build our Homes, Towns, Cities and States.

New England is famous for its love of Flannel, in-fact the New England Flannel shirt has been a staple of global fashion for more that 100 years. But the origins of flannel in New England can be found as early as the American Revolution. At the turn of the 19th century America was in a state of industrial growth. Flannel (already utilized during the Civil War for soldiers’ undershirts) found a new place as the ideal fabric for working men and women and has remained a part of the classic New England wardrobe ever since.

I love this Jersey, it's my favorite speciality Jersey in the MLR

Colin Elliott, Free Jacks Fan