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FREE JACKS ACADEMY
Audio Production // Brand Strategy // Branding // Clothing Design // Logo Design // Sports Marketing // Video Production
brief:
The Free Jacks, a professional rugby team from New England founded an academy system comprising of thirteen regional development teams. We were asked to create thirteen brands that would not only sit alongside the Free Jacks, but also work together.
solution:
Creating thirteen team logos that work alongside each other with consistent iconography and coloring is a challenge. Not only must they work together, but also be different enough to compete against one another without confusion.
Focusing on the Free Jacks brand theme of the American Revolution, we primarily used an etching and an illustrative style to convey a sense of history. The bold and simple iconography not only linked to the 18th century, but took direct inspiration from the Free Jacks overall brand.
The success of this project was forged in the research stages. When choosing the thirteen team names, it was imperative to research New England’s folklore and historical events that were specific to each region. These brands not only represent the Free Jacks academy, but they also represent the history and culture of New England.
SERVICES: Audio Production // Brand Strategy // Branding // Clothing Design // Logo Design // Sports Marketing // Video Production
ASSETS: 14 Logos // Brand Concept // Video Production // Audio Production // Jersey Design // Pattern Design // Poster Design // Marketing Materials //
DESIGN PROCESS:
The success of this project came from building great relationships with the Free Jacks. Working so closely with the team enabled creative brainstorming and idea generation that led to some of the most beautiful and detailed brands we’ve ever created.
Being involved from the very beginning of the project, from name creation to logistics, helped us to better understand the true needs of the thirteen brands.
We are over the moon with our academy brands. They are not only beautiful, but steeped in history and authenticity.
