IN BETWEEN DAYS 2023

Audio Production // Brand Management // Brand Strategy // Branding // Creative Direction // Logo Design // Video Production // Website Design

brief:

In 2022 Daiku Creative named and developed the ‘In Between Days Festival’ brand, and managed creative direction throughout all touch points. This contract was renewed in 2023 as Daiku Creative were asked continue to run and manage all brand and creative. Oliver took on a much bigger role in the company as Creative Director and Brand Manager.

The brief was to expand the brand from 2022 and create and manage all touch points, including but not limited to: Website, Poster Design, Stage Design, Merchandise and more.

solution:

In Between Days 2023 grew exponentially from its inaugural year. With this in mind, it was important to develop a brand that was able to move with the needs of a larger festival.

Using the learnings from 2022, Daiku Creative made various changes to branding books that affected all touch points.

By implementing new fonts, more motion design and larger teams across capture and engagement, 2023 developed into a more mature brand.

SERVICES: Audio Production // Brand Management // Brand Strategy // Branding // Creative Direction // Logo Design // Video Production // Website Design

ASSETS: Logo Design // Branding Guide // Merchandise // Creative Direction // Brand Management

Creative Direction

Working alongside ThunderCo and SixChair Productions, Daiku Creative built every brand related touch point for the expanded In Between Days Festival 2023.

In early 2023, Oliver developed the brand strategy that would then be used across all physical and digital touch points, including the look and feel of social media and story telling.

Throughout the festival, Daiku Creative led with the management and direction of all content capture, photography teams, video teams and social media teams.

We couldn't have done it without Oliver & Daiku Creative

James McDonald - SixChair Productions