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SIX FOUR FIVE FITNESS
Brand Strategy // Branding // Logo Design // Sports Marketing // Website Design
brief:
SixFourFive Fitness is a fitness and exercise business that focuses on giving military veterans a safe space to maintain a healthy body and mind.
Veterans often find it hard to get back to normal life; SixFourFive was created to give retired vet’s a space that offers a similar training routine to that found in the military.
We were asked to create a logo that was clean and gym focused, without telling the story of the military aspects of the brand.
solution:
645 was the tag number of the founder, using this, we were keen to make sure that the logo was not disrespectful to his service.
We set out to create a simple logo that effectively conveyed the clean numbers and a dumbell within the negative space.
Matthew was very keen to keep a strong black dark feel to the brand and that is why we used a simple black and white color palette.
SERVICES: Brand Strategy // Branding // Logo Design // Sports Marketing // Website Design
ASSETS: Logo Design // Branding Guide // Merchandise
Using negative space
Focusing on the structure of the numbers 6, 4 and 5, Matthew (owner) was keen to incorporate a dumbell within the brand-mark. We used the negative spaces within the 6 and 5 to create the rounded structure of the weight, while using the 4 to represent the bar grip.
I love my logo, and I am so excited to see it every day.
