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brief:
In 2021, The Hanover High School student council voted to remove The Marauder team name and mascot.
After much debate, the council chose to rename the athletics teams “Hanover Bears” and created a design competition for a new “Bears” logo.
The bear should represent the school, the students, and its overall brand.
solution:
In March 2022, we submitted the following designs to the competition.
We started by looking at sports logos; often high school sports teams use very unoriginal logos and icons. Simple animal characters are often downloaded from vector sites and pasted onto sports gear.
Hanover is an award-winning school, offering its students access to the highest levels of education and sports. The school is known for its academic and creative surroundings so a simple bear head would simply not make the cut.
We offered Hanover a bold and original logo, something that couldn’t be mistaken for any other high school or college.
The design uses bold angled lettering to form the shape of a bear walking. We have deliberately chosen to avoid the classic angry bear as this doesn’t align with the school’s diplomatic policies.
SERVICES: Branding // Logo Design // Sports Marketing
ASSETS: Logo, Branding, Sports Concepts
SUBMISSION
We are awaiting feedback on our submission to Hanover High Schools design competition.
We have submitted the logo to the competition and are awaiting feedback.
