Logo Design


The Atlantic Coast teams of Major League Rugby joined forces in order to take a collegiate team to the University Rugby World Cup.

Daiku Creative was tasked with building a traditional brand mark and kit design that had roots in USA national teams, while bringing together the clubs of the MLR Atlantic Coast.


We started out by looking at the simple shield designs of the USA teams, while adding the winged elements from traditional USA rugby logos.

5 stars were added, each color representing an MLR team; for example the orange star reflects the brand colors of Rugby New York.

The script ‘alternate logo’ represents the “sign-off” that is required from each MLR when they put forward their best players. This signature style not only gives the brand life, but represents quality.

Throughout sports kit and jersey design, it is important to remain classic and understated. Using slightly darker hues, the stars and flags are modestly represented in the jersey design, with small bands of gold to unite the color palette.

SERVICES: Logo Design

ASSETS: Logo Design // Branding Guide // Kit Design

Design Influences

In order to project heritage, it is important to look for influences from the past. In 1924, the USA rugby team took a gold medal at the olympics. Using the logo from their jersey as inspiration, we began to build the heritage into this brand.

We love this logo and cannot wait to represent the Atlantic coast on an international stage