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brief:
We were approached by ThunderCo, an events investment company to create a heritage brand that had an old-world classic feel. The brand needed to incorporate a horse and rider, using a non-binary character, and emulate classic legacy.
solution:
It was important to Thunderco that they use androgynous characters within their brand to ensure the logo works in historical and modern settings.
The logo’s simple outline design retains a clean and professional feel with heritage and legacy throughout.
SERVICES: Brand Strategy // Branding // Logo Design // Sports Marketing
Using humans in branding
Unless a brand is named after a person, we normally avoid using humans in logo design because it is often not future proof. For this reason it was important to ThunderCo that they use a human that has ambiguous race and gender.
We love the ThunderCo logo
